media

Horror and feminism may seem like an unlikely pairing at first. After all, horror is a cinematic genre marked by ugly violence, menaced by masked men and packed with blonde sorority girls who run upstairs when they should be running out of the house. Then there’s the iconic image of the scary movie: the flash of a knife penetrating soft female flesh.

Discussions about women and advertising have been reignited thanks to the level of unapologetic sexism portrayed in the award-winning drama Mad Men, a television series about a 1960s adver